After their last PR blunder, Smart.fm have released an "interesting" Facebook application which expands onto their "social network" side.

This application let's you play "Brainspeed" inside Facebook. "Great!" you would think, but this particular "Facebook Brainspeed" won't quizz you on Japanese, or any info you've been studying with Smart.fm, instead it will quizz you on your "friends". The application grabs your "friends" profile info and then uses it to test how much you know about them. If you get the highest score you can even "own" your "friends".

This is where Facebook (Facebook) comes in. The app sucks in structured data from your friends’ profiles and creates a quiz about them. Where was your friend born? What is his favorite movie? What are his political leanings? What is NOT one of their favorite TV shows? If you get the highest score for a certain friend, you can “own” them — until another friend of that user beats you either in time or in number of correct answers.

I think competing against your friends who are studying the same lists that you, or using Facebook as a platform for adding and editing info from Smart.fm lists would be great, but personally I don't like the idea of people memorizing other people profiles...

What's your opinion?

Source: Mashable - Smart.fm: How Well Do You Know Your Facebook Friends?