In many ways I'm on the fence about it too, in that I think it's a natural process that people are going to depend on these crutches even when there's nothing wrong with their legs, as it were, but they will do so less and less as culture evolves. But that's also why I think being critical about it (I prefer that to 'cynical') is necessary as well, to ensure that people understand that they don't need to rely on gurus and buzzwords telling them 'this is the best way to catch fish' when they can have more open dialogues that get at the root and discuss 'how to catch fish', allowing them to learn to judge the merits themselves. (A good example of this 'fish' metaphor difference I'm referring to is here:
http://video.google.com/videoplay?docid=...5248548861# - Do you see the difference between what Rushkoff and Pinchbeck are doing here?)
Another similarity is the whole Reznor/Radiohead thing... all of a sudden it's a big deal that artists are willing to give away their music online, but have optional donation methods? Why? Independent artists have been struggling to get noticed that way for years, but the mindset that says 'if it's free, it can't be good' generates the 'ohhh, a mainstream artist I've been spoonfed is giving away their music for free, that's genius!' mindset. I'm not being cynical in that I think popular = worse, just that all the merits should be judged on their own, without all the commercial packaging, however Reznor-like the distribution might be (that's the true cynicism, in my mind, finding ways to subvert free, meritocratic culture to create an image and profit before merit culture).
In other words, I think eventually we'll come to understand that people can generate and distribute ideas using current media, and it can be *good*, rigorous stuff, even with 'image' contributing to reputation systems, without having to trademark it and wrap it up in traditional marketing.
Ha, look at me, spinning off another thread into a self-important lecturing tangent. Ah well.
Edited: 2009-11-26, 4:52 pm