(2016-05-14, 9:54 pm)rich_f Wrote: Yes, but you need a Japanese address. And you should also use a VPN. It's really tricky, and you could still get your purchase declined. There's a thread about it on here somewhere. Amazon probably knows you're buying from overseas anyway, and is choosing to look the other way, but I have no clue how it works. I don't think anyone else does, either. (But if someone has recent concrete knowledge, please drop it on us!) 
Hmmm, I didn't find it to be much of a hassle after the very first set-up. Though the first set-up was rather awful, that's for sure.
But yeah, I think there's some issues with publishing rights or something and that's why they usually wouldn't sell ebooks overseas. So it is some kind of "Amazon looks elsewhere" case.
If you still want to try, this is what I did to set up my kindle:
1) use another e-mail address for your amazon jp account (I personally just used an alias address, your e-mail provider might support that as well
https://support.google.com/mail/answer/12096?hl=en )
2) set location to Japan on Amazon jp
2.1) input a Japanese address - I input a tenso address (though I never reallly used the tenso forwarding or even went through the authentication procedure), some people seem to input random or hotel addresses (I just didn't feel comfy with that idea - and who knows maybe I'll need a tenso address for something else in the future)
3) input credit card info (for me it's a non japanese one - didn't run into any problems there)
4) connected kindle to the amazon jp account (using the adress from step 1)
I think I bought my first ebook through the website way back, after that it definitely wasn't a problem to buy it from the reader directly. I never ever used a VPN for that.
I think on step 4 it told me something like, "you might not be able to use your other ebooks on the reader anymore", but if you find that is the case, you can always just change the account back to your old one. I don't have many other ebooks on there, but I could access mine just fine. Though when I switch to my non-jp account (because I want to buy something on the store which I couldn't find on the jp store) I can't access the jp books anymore (they are still there, I'm just denied access until I switch back to the jp account). Apparently JP is a bit stricter there.
If you are worried about your current ebooks, apparently there's also a way to back them up (
http://ebookfriendly.com/back-up-kindle-books-2-ways/ )
By the way you can still set up a non-japanese-address as a second address on amazon jp without problems, if you want to order physical stuff to your regular address.
Edited: 2016-05-15, 7:29 pm