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The Get Ready Mind-Set - nest0r - 2010-05-19
People Work Harder When Expecting a Future Challenging Task
"... 'It seems reasonable to expect that when consumers know that they will have to work hard on a future task, they will devote less effort to the current task, in order to save energy for the upcoming demanding task. This is not what we found,' write authors Anick Bosmans, Rik Pieters (both Tilburg University, The Netherlands), and Hans Baumgartner (Pennsylvania State University).
In a series of five studies, the authors observed that the more difficult a future task was expected to be, the harder consumers worked on a current task. 'For example, consumers consulted more information on a web page when they were asked to evaluate a new soft drink when they expected that they would later on have to work on a difficult and demanding task,' write the authors. Other participants were better able to come up with weight loss ideas when they believed they would have to work hard on a future job."
The Get Ready Mind‐Set: How Gearing Up for Later Impacts Effort Allocation Now
Abstract:
People need to allocate their limited cognitive resources to current and future tasks. We provide evidence that anticipating the resource demands of a future task creates a “get ready mind‐set” that mobilizes these resources. However, the mobilized resources for the future task can carry over to unrelated current tasks. This implies the counterintuitive notion that anticipating difficult tasks in the future leads to greater effort expenditure on unrelated tasks in the present. We also demonstrate that resource carryover is particularly likely when consumers’ ability to separate tasks is low, whereas resource conservation is more likely when ability to separate is high.
The Get Ready Mind-Set - bizarrojosh - 2010-05-19
This is interesting. I can see how this might be evident in my current situation. I'm constantly thinking ahead about my future goals and it motivates me to do better in nearly everything i do. So I want to teach Japanese religions right? Obviously I need my Japanese to be pretty damn good. But I need to get into a good school. Thus the pressure of getting into a good school and finding some work to support my family while doing what I want to do.